latin draw

What is going on? Is Latin a draw for the young everywhere? Penelope Broomhead sings a song from A.D. 912. I am seeing Latin all over YouTube. Media Vita is a Gregorian Chant/Hymn and battle song originating from Notker the Stammerer, a monk from the still-active Abbey of Saint Gall in Switzerland. Lyrics at
https://www.youtube.com/watch?v=qGGOYfVRIMs​